Carmelo Siragusano

Experienced Sales Leader

Mobile

+41 (0) 78 202 47 50

Mail

carmelo.siragusano@gmx.ch

Adress

Pfäffikerstrasse 30

8610 Uster

About me

Authentic, empathic, and resilient personality with a long track-record of leadership and change experience in both medium-sized business and multinationals. Well-grounded expertise specifically in Sales, Finance, and eCommerce. Passionate in developing employees by giving them the freedom to succeed. Distinctive «HANDS ON» mentality. Enjoying having a vision and ambitious plans. Always willing to go the "extra mile" to achieve extraordinary results.

Motivatived by innovative and exceptional brands and products with the freedom to build something new. This fuels my energy to shape an organization to be ready for the future at the appropriate pace and extent. For me the human being is the core of every company`s success. So I am dedicated to deliver a clear roadmap which translates corporate objectives into everyone’s contribution. After many years in various positions and locations I am now looking for an opportunity with a long-term perspective in Switzerland/Austria/Italy.

My Professional Experience

Nov 2020 - Jul 2023

Jan 2018 - Oct 2020

Oct 2015 - Dec 2017

Jan 2011 - Sep 2015

Jan 2007 - Dec 2007

Apr 2001 - Dec 2006

Oct 1996 - Mar 2001

Country Manager Switzerland

MISSION: Full P&L responsibility for the Swiss business consisting of 7 key brands sold via direct mass market customers (Coop, Migros, Denner, Aldi, Lidl, etc.) and eCommerce (80 Mio CHF/p.a.) with supervising a team of 20 employees.

RESULTS: Growth rates above expectations in 2021 and 2022 by i) launching a new brand, ii) establishing country and channel differentiation, iii) implementing a new organizational structure.

Head of eCommerce DACH & Nordics

MISSION: Completely new setup of eCommerce team and lead of this department as independent business unit in the organization (from 2 to 14 employees in 12 months) with full responsibility for the strategic and operational direction of eCommerce channel in the region. Establish mindset change in the sales offline trade organization and acceptance of digitalization as key growth driver for the future.

RESULTS: Amazon Prime Day Germany with the highest absolute internal turnover worldwide. Best-in-class European market from a growth, margin, and content quality POV.

Group KAM Growth Channels DACH

MISSION: Building a new sales organization to exploit new business potential in “white space” channels (eCommerce, mail order pharmacies, gas stations....)

RESULTS: High double digit growth rates with customer margins above company average.

Head of Sales Operations

MISSION: Build and merge 3 different sales departments (product data management, KAM Support and Business Analysis) to ensure all key sales processes are fully connected and acknowledged as the backbone of the company.

RESULTS: Fast product/customer data setup and smooth sales forecast process with lowest possible discrepancies towards management and HQ.

Business Analyst & Systems Manager

MISSION: Implementation of embedded Siebel CRM system for the sales organizations in DACH. Analysis, enhancement, and implementation of existing/new business processes in the sales organization. Introduction and control of new sales KPIs (e.g., forecast accuracy, trade investments).

RESULTS: Implementation of best-in-class CRM system fully integrated in system landscape to ensure smooth forecast process for sales organization and further extension into other European countries.